140 Characters: How to Best Utilize Them

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140 Characters: How to Best Utilize Them

There has been some debate lately about just how effective Twitter is as a business marketing tool. Though Twitter may be free to use, many companies pay a social media management company to monitor their account and they do not want to pay for something that does not get them results. Keeping this in mind, here are some suggestions on how to get the most out of your Twitter followers.

Engage Your Followers

This is true for any social media outlet. Twitter is not simply another billboard that you post on the side of the road. Instead, it is an interactive platform that can really help to establish a sense of connection. When using Twitter for business, make sure to ask questions, respond to other tweets, and retweet quotes or comments that fit your brand.

Ask for the Retweet

Speaking of retweets, don’t be afraid to ask for one yourself. If you post an observation, simply put something like “RT if you agree” at the end. Using the word “retweet” or simply abbreviating “RT” greatly increases the likelihood that your post will get shared.

Watch Out for Broken Tweets

Twitter didn’t just randomly pick the 140-character limit. The system was based on text messaging, and the idea is to get brief thoughts and communications across in a quick and simple fashion. Don’t try to string together a longer idea by posting multiple tweets. This will often lead readers to only see one part of your tweet and become extremely confused. If your idea can’t fit in 140 characters, leave it for another channel.

Learn About Hashtags

Hashtags are how you get discovered on Twitter. Find out more about hashtags, which ones might apply to your tweet, and also consider the trending topics provided by Twitter. Using relevant hashtags will get you much more exposure than simply tweeting without.

Use Links

Sharing links to your website will not only help draw in traffic, but it will also help enhance your SEO strategy. If you share links within your 140-word limit and have it retweeted, then your link is appearing over and over again, which can be a powerful tool to enhance your web presence.

As a business owner, your job when talking with a prospective social media management company is to make sure that they follow and understand these concepts. If they do, you can feel secure that they are using each of those 140-character gems to enhance your brand and ensure that you are getting the most out of Twitter. If not, you may want to reconsider your options.

Don’t Miss an Opportunity: Understanding Facebook for Business

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Facebook for Business

Social media has taken a significant role in the marketing and operation of businesses in the digital age. This influence has been so profound that it has produced an entirely new type of marketing job in the form of a social media marketing specialist. Before hiring anyone to manage the social media for your company, it is important to have a basic understanding of the impact each social media community can have on your marketing efforts. In terms of Facebook for business, the key is to engage customers so that you remain at “top of mind” when the time comes to use your service.

Facebook is more about Branding and Customer Retention, Not Acquisition

It is important to understand when establishing a Facebook presence what your goals are. As any experienced social media marketing specialist can explain, each outlet has different uses in the marketing world, and Facebook is no exception. Many times, people think that if they set up a Facebook account for their company they will magically start getting likes, and their brand will simply explode due to all of the extra exposure. This is unrealistic.

Though Facebook will occasionally lead a customer to your company, and can be quite effective in that regard for certain industries, the simple fact is that the platform is not intended for businesses.  However, Facebook can work as a great tool to keep your business on your customers’ radar. By regularly posting updates, your product or service can stay fresh in peoples’ minds.

Your Only Expense is Time

Though there is the option to purchase Facebook ads, which can be very effective, the cornerstone of a successful Facebook marketing strategy does not require any paid advertising. The real keys to success are simple: keep a consistent voice and remain true to your brand, regularly make posts, and engage with customers. If your business is small, you may even be able to devote enough time each day to do this yourself.  If you can afford it, you can hire a company to monitor your account and keep your content fresh.

Ultimately, the key to success on Facebook is the same as any other marketing program. You need your message to stay in front of customers, and let them know that your value. By establishing this connection, you can help ensure that your business comes to mind when they need your service.

Hiring Again? Give Us a Try

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Hiring Again

Does it feel like you’re always hiring another communications person? Depending on the size of your company, you either have one person wearing multiple communications hats (writing press releases, handling social media and SEO, performing public relations work, writing blogs, managing your brand, creating videos… you get the idea) or one or more communications persons per category. Regardless, turnover is a pain (and sometimes crippling). This is why Brandsplat exists — to take on these worries for you and ensure you get consistent, spot-on communications without the headaches of turnover. Our stable of writers and communications consultants stand at the ready to assist you.

Case in point: Last week, we were able to help a client save gobs of money when he needed to replace two employees. Rather than hire another two employees with all the costs of benefits like medical/dental and paid time off, he came to us and was able to hire three of our freelance communications experts part-time AND get more years of experience and service out of the deal.

And don’t forget that turnover costs are largely hidden costs: Lowered productivity, overworked remaining staff, lost knowledge, training costs, interviewing costs, the HR staff that has to recruit your next hire, etc. An article in Inc. Magazine says these costs can run as high as 150 percent of the employee’s annual salary — “significant enough to make retention a high priority for your business.”

We have nothing against companies hiring workers on their payroll. But if you’re tired of hiring someone who’s not exactly what you need and watching them stay only long enough to start really performing before getting hired away, it’s time to consider hiring through Brandsplat. We’re experts at finding, training and retaining great people so that you don’t have to. When you’re ready to outsource your headaches, contact us.

Content Curation: Expand Your Audience without Expanding Your Workload

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Content Curation

In the digital marketing age, inbound traffic to your website is the primary concern when looking for ways to expand your marketing efforts. To accomplish this, it is important for a business owner to develop a well-planned content strategy that includes a variety of methods for pulling in new readers. Content curation can be one of the most powerful ways to bring in new readers without committing too much time or resources.

What is Content Curation?

In its simplest form, content curation is simply taking updates, news, articles, etc. from a specific topic and sharing it with your audience. This can be as simple as taking an article written on the news and posting it as a link on your blog. Sometimes curation gets seen as some magical way to take other people’s work and use it to pull in new customers on your own website. In reality, there is absolutely nothing magical about curation, but like any other part of a marketing strategy it can go a long way in helping to bring more visitors to your website.

Though there are a variety of factors that influence a website’s search engine ranking, inbound links are one of the best methods to improve this ranking. By using content curation, business owners enable themselves to post new content as often as they like, which makes it that much more likely that someone will share a link to the business’s website. Through this principle, curation can help to draw in users who would never have found the site if it only contained original content.

Where Does This Fit in With a Content Strategy?

A complete content strategy requires a schedule where every post is determined ahead of time. This means that original content will be posted on a regular schedule and that curated content will be included on a complimenting schedule. Though some individuals have used curation to accrue a large Facebook or Twitter following, this strategy is useless to a business owner without some original content. Remember that the goal of any business is to convert leads into sales, so having an effective, original content schedule is just as important as having curated content.

Regardless of how you schedule it within your marketing strategy, content curation is definitely a tool that any business should strongly consider when looking to expand its audience. The time investment is much less than constantly posting original content, and hiring someone to manage your content curation is less expensive than hiring someone to write original content. Despite this, remember that this type of curation is only part of your strategy and without original content you will never be able to convert these extra views into customers.