In Blogging, Keywords Still Count

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

In_blogging_keywords_still_count

Whether the final death knell for search engine marketing has been officially rung is a debate we’d rather not get involved in. What we do know is that some of our old SEO marketing practices are still incredibly valuable, especially in blog management and blog marketing. Keywords, for example, are one tool from the golden days of SEO that hasn’t gone out of style. But even after all this time, many folks new to blogging might wonder, “What are keywords and why the heck should I even care?”

A keyword, to put it simply, is that word which pops up in bold when a search engine like Google or Bing returns a list of results. At the top of the search engine result heap are the sites which use the keyword in question. Google wants bloggers to use keywords and wants readers to click on sites that use them too, so by putting the keywords or phrases in bold it makes the decision of which search engine result to click on even easier. Every blogger should give a hoot about keywords because they are incredibly easy to use and help make finding your brand online a snap.

To dip your toes in the keywords waters, start simple. With branded blogs and blogging for business, the best place to start is keywords which reflect what you do and where you do it. If, by chance, you are a landscaper in Atlanta, Ga., something like “Atlanta landscapers” or ” Georgia gardening experts” would do the trick. More keywords can go deeper into your specific services and topics that your blog talks about.

Once you’ve picked out keywords, start sticking them in your posts. Coincidentally, a good list of keywords makes planning your posts less stressful, too. As you map out your posts for the week, peruse your keywords and pick out the magic word you want to discuss and optimize. Use this word in your headline and throughout your post, but also use it in tweets and other social media marketing platforms. And don’t worry about packing your posts with tons of keywords. Keyword density isn’t as important as we once thought. Plus, using keywords over and over looks awkward to readers (and for good reasons).

As blog creation changes and SEO morphs, keywords remain a powerful and easy tool. In fact, we wouldn’t be surprised to see keywords flourish even further with the continuing explosion of tablet blog reading and ongoing Google algorithm updates.

Five Things You Might Have Missed

Follow Us

  • RSS Feed
  • Facebook
  • LinkedIn
  • Twitter
  • Google+

What do Honey Boo Boo, a Facebook marketing faux pas and some really dumb toys have in common? They’re all part of this week’s five things you might have missed list, silly! Sit back and get ready to be edumacated on new and notorious stories from the online marketing universe that may have passed you by.

1.) The Year in Bing: ‘Tis the season for the onslaught of year-end lists, and it’s actually impossible to read them all. But if you missed it, we highly recommend glancing at the top searches for 2012. Search engine marketers love this sort of thing — it help predict trends — but the list itself is predictable. Honey Boo Boo, the election, the 2012 Olympics and Kim Kardashian all topped the list. Still, it’s worth a gander for the most searched social networks. Facebook topped the list, with retro-surprise MySpace holding at No. 3. 2012’s social media darling Pinterest didn’t even crack the top five.

2.) Twitter Tangle: Absolutely no one missed the hilarious copyright infringement hoax on Facebook but you might have missed the very real proprietary battle brewing over at Twitter. A courtroom tussle between Twitter and PeopleBrowser could very well define who actually owns your tweets… do you or does Twitter? We’re sure to find out more; the case heads to court this winter.

3.) Scary or Snoozy: Here in the U.S., zombies are so 2011. Even most advertisers have moved on. But in Norway, the undead can still scare up major headlines. In fact, a recent viral ad had parents organizations screaming for a boycott. But you tell us, you marketing geniuses, is this spot scary or a little sleepy? Discuss!

4.) Speaking of Boycotts: By now, we know that when it comes to Facebook, Australia does not mess around. The country does not put up with branded post that are offensive, sexist or spammy. So it’s not shocking to learn that this sophomoric photo from men’s magazine ZOO weekly got banned. While the photo is forgettable, the controversy around it brings to the surface enough interesting social media marketing conundrums like censorship and misogyny to make marketers anywhere in the world think.

5.) Trashy Toys: For some major branding fails, look no further than the Campaign for a Commercial-Free Childhood’s list of nominees for Toys Oppressive and Destructive to Young Children Award. Pastel-colored Legos that set women back about 50 years, a shamelessly sugary Slurpee machine and scary stuffed monkey with an iPad on its stomach are among this year’s nominees. We’d prefer coal.