Three Benefits of Blogging You Might Have Missed

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Three Benefits of Blogging You Might Have Missed

 

Most business owners now understand the importance of blogging in terms of raising the profile of their business, both online and in their local community. But even those who were early adopters of blogging as part of their marketing strategy for their business don’t always think of the following three benefits:

1. Ward off competition

It’s true: Blogging can help your business stave off a competitor. Let’s say you run a small consulting firm specializing in helping companies save money on their telecommunications bill. If you’re doing it well, your blog is full of stories of satisfied customers and tips that make it clear that you’re the expert in a particular niche. Why would a potential competitor want to have to try to prove that she is more awesome than you when you’ve already cornered that market?

2. Attract investors

In the same vein, having this record of your thoughts and experiences can also lead to someone saying, “That company has a great business model and is led by a fabulous person. I’d like to meet with them and see if I can be part of their future success.” And once you sit down with this potential investor, they already feel as though they know you, your dreams and your company’s raison d’être.

3. Organize your own thoughts (and get feedback!)

Kind of like keeping a journal, a business blog helps you keep track of ideas that you’re considering for your company. Better yet, they’re ideas that your audience can weigh in on. Say you run a small chain of coffee houses in a tri-state area and you hit upon an idea: What if your stores hosted an open mike night or a poetry slam? By blogging about it, you can both record your idea and gauge potential interest in these events. Maybe your readers aren’t that interested in either idea, but they would like to see you make room for a mother/daughter tea event. There’s extra revenue, just like that.

We know what you’re thinking: “Man, I have GOT to get on this blogging thing, even though I have no time!” Don’t worry… we can help you out. We work closely with our clients to go beyond informative blog writing — we study your industry, learn its acronyms, talk about your dreams. In short, we capture your voice.

So when it’s time to finally start that blog, or turn your existing one over to a professional who can be sure it gets updated more than once a quarter, give us a call at (800) 299-5498 or shoot us an email at hello [at] brandsplat [dot] com. We’ll have your blog working for you in no time!

How to Instagram Like the Big Brands

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Social media experts seemed a bit confused by Instagram when it first launched back in 2010. Would people actually care about photo sharing? Moreover, could this kind of platform really be social? And could brands find ways to make Instagram work for them? Three years later, the answer to those questions is a resounding “Yes!” Instagram has fast become the darling of social media marketing, and a new study shows just how Fortune 500 use Instagram. Turns out, the Instagram habits of the big boys are things every company can try.

According to the study conducted by TrackMaven, the best time to post on Instagram is, well, anytime. Marketing types often think social media ends with the workday, but TrackMaven found that user activity stayed virtually the same on Instagram on weekends as it was on the weekdays. As far as filters go, Fortune 500s used #nofilter the most on their Instagram photos, but the “Mayfair” filter performed the best. Also, Fortune 500 companies seem to be loving Instagram’s version of Vine  new video feature. Nike, Starbucks, Foot Locker, Apple and Ralph Lauren are the top five most active Fortune 500 brands on Instagram. Yet it should be noted that while 123 of the Fortune 500 companies have Instagram accounts, only 22 percent have active accounts.

For small businesses who want to get better at Instagram marketing, these are fascinating things to hear and chock full of lessons. For starters, post on Instagram all day, every day. Since photo sharing often happens from events (which happen whenever), normal business hours should be happily ignored. In fact, Instagram photos posted on the weekends have a better chance of getting “likes” with more folks off work and on their phones. Also, go crazy with the hashtags. As Mashable’s Jessica Lee puts it, “It’s often considered a social media faux pas to use more than two hashtags in a tweet; however, on Instagram, that rule can be thrown out the window. The data prove otherwise for bigger brands, showing that four to 11 hashtags can increase up to on average 77 interactions per Instagram post.” Lee also reminds us not to clog the bottom of the post with hashtags; rather, we’d do well to pepper them seamlessly throughout the post instead.

Finally, in order to have big-time rocking Instagram success, you actually have to use the darn thing! Pictures from trade shows, mouth-watering snapshots of the day’s specials and exclusive backstage photos make for great Instagram posts. Remember, the top five only became the top five because they were inspired by Instagram’s endless ways to connect by sharing amazing, funny and interesting original images. 

5 Things for September 13: Fiona Crucifies 'Big Food' for Chipotle

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Haunting and genius online video creation? Yup. Oddities from the world of social media marketing? Uh huh. Some legitimate news thrown in just for good measure? You got it. Our weekly list of five things you might have missed has all that and then some.

1. Pure Imagination:  The creative team on Chipotle’s new online short film and game reads like a big-budget movie: Fiona Apple singing an iconic song, Oscar-winning producers and a compelling look at a controversial topic. While cute and charming in animation, make no bones about it: This film takes a tough stance against “Big Food.” Undoubtedly one of the most creative and most-talked-about online videos of the year. 

2. Footlong Couture: Project Subway incorporated the currently happening New York Fashion Week with its “$5 Any Footlong in September” promotion to produce a competition where designers made outfits entirely out of Subway wrappers. The hashtag #ProjectSubway was used by the chain to help engage its 1.6 million followers in this unique fashion smackdown. 

3. Twitter’s New Song: Speaking of Twitter, the social media giant has long tried to launch its own music platform. The results have been underwhelming at best. Yet all hope for #TwitterMusic may not be lost: This week, the company paired with massive music service Spotify to hopefully take music streaming and social search to new heights.

4. Skip the McLine: Mobile ordering to pick up real-life items and in real time is something a few brands have been ballsy enough to attempt. According to Mashable, McDonalds is willing to give it a shot. The company is now testing a mobile payment application in Utah and Texas. “With the app, you can order ahead and pick up your food at drive-thru windows, curbside or in the restaurant,” Mashable reports. 

5. Try to Forget: Finally, we round out this week’s list with a major Twitter bellyflop from AT&T. The communications magnet tried to pay tribute to those lost on 9/11 with a tweeted image of the Twin Towers in searchlights, but consumers weren’t having it. After hundreds of complaints, the company took the image down and apologized a couple of times. The moral of the story? Take the day off from marketing on 9/11, brands… Or deal with the wrath.