Three Benefits of Blogging You Might Have Missed

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Three Benefits of Blogging You Might Have Missed

 

Most business owners now understand the importance of blogging in terms of raising the profile of their business, both online and in their local community. But even those who were early adopters of blogging as part of their marketing strategy for their business don’t always think of the following three benefits:

1. Ward off competition

It’s true: Blogging can help your business stave off a competitor. Let’s say you run a small consulting firm specializing in helping companies save money on their telecommunications bill. If you’re doing it well, your blog is full of stories of satisfied customers and tips that make it clear that you’re the expert in a particular niche. Why would a potential competitor want to have to try to prove that she is more awesome than you when you’ve already cornered that market?

2. Attract investors

In the same vein, having this record of your thoughts and experiences can also lead to someone saying, “That company has a great business model and is led by a fabulous person. I’d like to meet with them and see if I can be part of their future success.” And once you sit down with this potential investor, they already feel as though they know you, your dreams and your company’s raison d’être.

3. Organize your own thoughts (and get feedback!)

Kind of like keeping a journal, a business blog helps you keep track of ideas that you’re considering for your company. Better yet, they’re ideas that your audience can weigh in on. Say you run a small chain of coffee houses in a tri-state area and you hit upon an idea: What if your stores hosted an open mike night or a poetry slam? By blogging about it, you can both record your idea and gauge potential interest in these events. Maybe your readers aren’t that interested in either idea, but they would like to see you make room for a mother/daughter tea event. There’s extra revenue, just like that.

We know what you’re thinking: “Man, I have GOT to get on this blogging thing, even though I have no time!” Don’t worry… we can help you out. We work closely with our clients to go beyond informative blog writing — we study your industry, learn its acronyms, talk about your dreams. In short, we capture your voice.

So when it’s time to finally start that blog, or turn your existing one over to a professional who can be sure it gets updated more than once a quarter, give us a call at (800) 299-5498 or shoot us an email at hello [at] brandsplat [dot] com. We’ll have your blog working for you in no time!

Four Ingredients in the Brandsplat Secret Recipe for Content Marketing Greatness

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Four Ingredients in the Brandsplat Secret Recipe for Content Marketing Greatness

 

Easy, Col. Sanders: We’re not giving away the store. But we’ll share a portion of our secret recipe for content marketing greatness with you today. (Psst! Check back every week for more ingredients and eventually you’ll have all the ingredients you need!) Why would we share this information with you, knowing you could apply these tips yourself, you ask? Because what’s great for content anywhere is great for content everywhere. We don’t want a sloppy Internet. Besides, we’re betting if you cook up great content using our tips, you’ll have more success than you have time to deal with and then you’ll look to us to take over!

So, without further ado, here are a few tips for tasty content:

1. Focus on the benefits, not the features:

Go beyond writing about a particular product or service’s features — instead, write about the benefits of the product or service. This allows your target audience to imagine themselves and their lives being made better in the short- or long-term. That’s ultimately what closes the deal for you.

2. Use an active voice:

Too many great ideas have failed to be communicated due to passive voice syndrome. Education is key to ensuring your idea isn’t next.

3. Use bulleted lists:

Bullets help readers more quickly understand how much content they’re agreeing to read — an important part of the give-and-take relationship of content marketing. Every time we write a blog, we know that we’re asking someone to give us the time it will take them to read something in exchange for the information

4. Be brief:

Along the lines of #3, remember that keeping your content short and sweet helps keep readers engaged with your piece — and keeps them coming back for more. One caveat, however: Make sure you don’t sacrifice the proper content tone for the sake of brevity. No one wins when that happens.

Got your hands full in the kitchen? Need help whipping up some delicious content? Let Brandsplat be your sous chef. Give us a call today at 800-299-5498 or email us at hello [at] brandsplat [dot] com and watch us cook!