5 Things for October 4: Kleenex's Signs, Twitter's IPO & Fandango's Screams

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If you only read five awe-inspiring, toe-tapping, marker-moving stories this week, make it our weekly list of five things you might have missed!

1.) Sweet Screams: Fandango wants fans to scream their heads off on social media. According to ClickZ, “From October 1 to 18, Scream-Off fans can submit videos of their best ‘blood-curdling, skin-crawling screams’ on Instagram or Twitter, with the hashtag #FandangoScreamContest and @Fandango.” Fandango will pick a Scream of the Day and feature it on the site before moving it to the next round of competition. The best screamer gets a stay at the legendary Stanley Hotel in Estes Park, Colorado, where The Shining was filmed.

2.) IPOh!: Late Thursday afternoon, Twitter filed its paperwork with U.S. securities regulators in hopes of being a social media IPO that really delivers. Twitter is hoping that the ever-exploding mobile market will give it a leg up on Facebook. Social media marketers can expect Twitter’s decision to go public to mean a larger emphasis on advertising and mobile-friendly campaigns. But Twitter (or TWTR, as it will be known on the stock ticker) has a long way to go until it can bring in the ad bucks like Google or Facebook, so it’ll be interesting to see how it all plays out.

3.) Drawn Together: Beer maker Steinlager wants its consumers to “be the artist, not the canvas” in a new spot which shows a mischievous young man who draws on his friends who have had too much to drink. The smart and funny commercial is accompanied by a “be the artist” app which gives users a chance to make and share their own ink masterpieces. 

4.) Adstagram: We knew it would come to this… Instagram announced this week that it would finally start delivering on the promise of introducing advertisements into U.S. feeds. Only a select group of brands that are already Instagram users will get to show ads first. The ads will slowly start appearing over the next few months. In contrast, complaints about the ads have already appeared on pretty much every other social network. 

5.) Bless You: Wrapping up our list is a little slice of online video creation that perfectly mixes “eww” with “aww.” The fine folks at Kleenex remind us not to get caught without a tissue by using people with signs telling their true sneeze confessions. It’s a simple, short and very memorable spot for a brand on the verge of a hipper, lighter digital makeover.

Fashionable Facebook Pages That Awe & Inspire

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Facebook for business continues to evolve, and so do the ways marketers use the platform. Long gone are the days of branded Facebook pages rich in one-sided, sales-driven messages. Today, company Facebook pages can be information hubs, industry journals and a lively spot to talk to followers. Leave it to the fashion industry to come up with smart, stunning and stylish ways to market on Facebook.

When an old-school fashion staple like Burberry wants to reach out to a younger buyer, Facebook is an ideal place to start. Burberry’s page is filled with the kind of luxury the brand has always been associated with but bent to a hipper, more youthful audience. Currently, the page features photos from a new campaign featuring UK “It Couple” Tom Sturridge and Sienna Miller, for example. Burberry also takes advantage of Facebook’s improved video capabilities by posting videos from recent runway shows.

But let’s say you’re not that fancy a dresser. Fine. With nearly 38 million “likes,” Converse must be doing something right. The iconic shoe company uses Facebook to post the kind of things its fans are into, like music, skateboarding and viral videos. Converse excels at speaking to followers rather than at them and therefore encourages lively discussions in its comments sections.

And for incredibly chic and trendy foreign fashion labels like UNIQLO, Facebook is a must. The Japanese retailer is opening 10 more stateside stores this fall, so a steady stream of interesting posts and fabulous photos is essential for keeping fans, both new and old, excited.

Who needs a glossy, overpriced fashion magazine when you’ve got Gucci’s Facebook page? The mainstay of high-end branding for 92 years running stays fresh and on the cutting edge with a Facebook page chock full of slick videos, incredible images and the latest from the runways. Gucci keeps its whopping 11 million fans on the edge of their seats by continuously updating, reinventing and changing its page.  

In the end, that’s what great Facebook marketing is all about. Every business can take a cue from the fashion industry and keep their pages as fresh and innovative as the designs coming off the runway.