Digital Engagement Archives - Page 25 of 25

October 8, 2009 By splatter Leave a Comment

I’m trying to watch my ghoulish figure.

The intelligent brand marketers are at it again at T.G.I. Fridays . Today they announcing “America’s Largest Halloween Party”.Â What does that mean? It means if you trot on in to one of nearly 600 T.G.I. Fridays on October 29th from 9 p.m. to closing, you can get penny appetizers when you get your drink on at the bar. But that’s not all! If you’re a member of their “rewards program” (Give Me More SStripes ) you can get the same deal valid anytime of the day during theÂ “America’s Largest Halloween Party” promotion. I get why they are doing the promotion on a Thursday instead of Friday as people will most likely already have plans for going out on Halloween.

But it would have been nice and perhaps a better tie-in if they extended the promotion to Friday too. I mean, come on people! It’s called T.G.I. FRIDAYS, not T.G.I. Thursdays. Very perplexing and somewhat spooky if you ask me. To get the latest updates, you can follow T.G.I. Friday’s news on Facebook, Twitter @TGIFridaysNews, and YouTube.

October 5, 2009 By splatter Leave a Comment

Timberland says get off your gluteus maximus and stay on your feet.

I don’t know about you, but most days I pretty much sit on my cheeks all day long in front of the warm glow of my computer. But I may be doing less of that now considering the latest offering from the outdoor outfitter Timberland which just recently launched stayonyourfeet.com for their line of Timberland PRO workboots. This is no ordinary, dull, destination site. No, it’s more than that. This site offers visitors a leg up in these harsh economic times by offering a free job listing service. According to the site,

Through a partnership with CareerBuilder.com, workers can view job listings relevant to specific industries such as construction and manufacturing, and can also opt-in to receive text messages with job openings delivered in real-time.

The service ties right into the brand and offers visitors more than a hard sell. Another bonus for visitors is a promotion where you have the opportunity to enter a contest to win a free pair of Timberland PRO Endurance workboots by crafting a story of 150 words or less about your toughest day on the job. They’re giving away a free pair each week, and at the end of the contest a grand prize winner will receive receive a $1,000 American Express gift card and a pair of Timberland PROÂ® Endurance workboots for themselves and four lucky friends. You can bet I’ll spend a few extra hours in my chair vying for the top prize. Digital engagement of the campaign includes Twitter (@TimberlandPro), Facebook and YouTube, as well as local market radio and a TV push. So what are you waiting for? Get cumfy in your cushy office chair and get to work. For more information on the promotion visit: www.stayonyourfeet.com/giveaway

May 8, 2009 By Brandsplat Leave a Comment

Content is a wise, old King.

Online marketers have been trying to crack the code of grabbing consumers’ attention online with a slew of strategies that include banner ads, pay per click search and even the nefarious spam email campaign. But whatever the case, there is one strategy that has stood the test of time for effectiveness. And thatÂ is content. While ad banners worked at one point, today they have a conversion rate of less than 0.2%. Not so great. The irony for banner ads is that the first ever banner ad was conceived in 1994 by a content driven site, hotwired.com (which later became wired.com). The banner ads were designed to supplement the content, much like advertising does in traditional print media.

So even when banner ads were just taking their first steps, they were doing so on the backs of good old fashioned, hand-cranked content. Today, banner ads suffer the fate of time. According to an article in the March 2, 2009 issue of Business Week, barely more than 1 in 1,000 people click on banner ads. What’s more, they rarely hang around long enough to absorb a brand message. And yet, advertisers still allocate budgets to them in hopes of getting that average 0.2%Â return on their investment. Smart marketers are turning their attention back to solid content. Case in point, in a recent CNET article Viacom’s CEO Philippe Dauman said, “If you have a great brand supported by great content, there has never been a better time to reach more consumers, and reach them in a much deeper way than you ever could.” What Mr. Dauman is talking about is not just content in general, but GOOD content”“which Viacom has a great deal of. This is what will separate the mice from the men.

People want don’t just want any content. They want good content. And they always will. Brands that realize that content that engages is the goose that lays the golden eggs will be much more successful in capturing audiences and building on their brands. On the other hand, there will always be the latest shiny object that promises to be the next big thing for online marketers”“ the latest technology or gizmo fad. And who knows, maybe that thing will replace content some day. Only time will tell.

Enzo F. Cesario

I’m trying to watch my ghoulish figure.

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Content is a wise, old King.

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