Four Ingredients in the Brandsplat Secret Recipe for Content Marketing Greatness

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Four Ingredients in the Brandsplat Secret Recipe for Content Marketing Greatness

 

Easy, Col. Sanders: We’re not giving away the store. But we’ll share a portion of our secret recipe for content marketing greatness with you today. (Psst! Check back every week for more ingredients and eventually you’ll have all the ingredients you need!) Why would we share this information with you, knowing you could apply these tips yourself, you ask? Because what’s great for content anywhere is great for content everywhere. We don’t want a sloppy Internet. Besides, we’re betting if you cook up great content using our tips, you’ll have more success than you have time to deal with and then you’ll look to us to take over!

So, without further ado, here are a few tips for tasty content:

1. Focus on the benefits, not the features:

Go beyond writing about a particular product or service’s features — instead, write about the benefits of the product or service. This allows your target audience to imagine themselves and their lives being made better in the short- or long-term. That’s ultimately what closes the deal for you.

2. Use an active voice:

Too many great ideas have failed to be communicated due to passive voice syndrome. Education is key to ensuring your idea isn’t next.

3. Use bulleted lists:

Bullets help readers more quickly understand how much content they’re agreeing to read — an important part of the give-and-take relationship of content marketing. Every time we write a blog, we know that we’re asking someone to give us the time it will take them to read something in exchange for the information

4. Be brief:

Along the lines of #3, remember that keeping your content short and sweet helps keep readers engaged with your piece — and keeps them coming back for more. One caveat, however: Make sure you don’t sacrifice the proper content tone for the sake of brevity. No one wins when that happens.

Got your hands full in the kitchen? Need help whipping up some delicious content? Let Brandsplat be your sous chef. Give us a call today at 800-299-5498 or email us at hello [at] brandsplat [dot] com and watch us cook!

Good Writers Hire Ghostwriters, Too

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Good Writers Hire Ghostwriters, Too

 

Good Writers Hire Ghostwriters, Too

Here’s something that surprises our clients: You don’t have to be a bad writer to hire a ghostwriter.

“Sure,” they say after a moment. “Even good writers run out of time to write.”

Indeed. But being overcommitted isn’t the reason good writers hire ghostwriters, either. At least, it isn’t the only reason.

“Well,” they say, “maybe some good writers don’t like to write.”

That’s also true — and also not why good writers hire us.

Here are 8 reasons good writers hire Brandsplat to ghostwrite for them:

1. We give you a fresh look at your products and services.

Face it — you’re too wrapped up in your business to look at it objectively. That’s where we come into play. We can tell you what translates, what doesn’t and how to make your message ring true.

2. We improve your sales.

Sales require leads, and leads require traffic. Traffic requires content — lots and lots of content. Even good writers who like to write AND have the time to do so get sick of it or run out of ideas eventually. Our team of experienced content strategists takes that fresh look at your company and gets down to work.

3. We save your company money.

Good writers know that their time is worth much more to their company than the going hourly ghostwriter’s rate. And outsourcing is smart, because it avoids all the overhead associated with benefits and talent scouting. We’ve already assembled the Dream Team — pass us the ball.

4. We provide a professional image for your company.

Some good writers can string together stirring content but can’t edit worth a darn. Others are great at research and ferreting out typos but not at the big picture type of writing needed to really make a point. With Brandsplat, you get all of the above.

5. We keep up with trends so you don’t have to.

We know what the most recent Google algorithm changes mean for SEO, and we know when to use Vine vs. Instagram Video. Unless you really dig reading about all that, farm it out.

6. We measure and demonstrate our effectiveness.

True, not every aspect of effective blogging and social media can be measured with data. But there should be a positive trend line. When you hire Brandsplat writers to boost your marketing efforts, we show you the effect we’ve had so you can feel good about your decision.

7. We keep you out of trouble.

You know the intern who turned out great blogs all summer? Did you double check the source of the content? Yeah, might want to do that next time. Even without your company having to face legal action over “repurposed” content, your Google page rank will take a hit if Google senses you’re not writing your own stuff. Keep your company out of hot water with Brandsplat.

8. We partner with you to overcome challenges.

When we work with you, we become personally invested in your success. We think about content strategy for your business even when we’re not clocked in. We can’t help it. So when you hire Brandsplat, you don’t get a few blogs written. You get a team of engaged, enthusiastic writers who geek out over spreading the word about your company. While we’re not karma experts, we’ve got to believe that’s a good thing.

Contact us today and get more than you bargained for.