3 Steps to Help Build the Best Social Media Marketing Strategy

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3 Steps to Help Build the Best Social Media Marketing Strategy

Social media marketing can be a difficult concept for new business owners to grasp, especially if they have been brought up with a more traditional sales background. Though there are some definite similarities between traditional marketing and social marketing, it is the differences that can make the biggest impact. With that in mind, here are 3 simple steps that will help you to build a basic, but effective social media strategy. (more…)

140 Characters: How to Best Utilize Them

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140 Characters: How to Best Utilize Them

There has been some debate lately about just how effective Twitter is as a business marketing tool. Though Twitter may be free to use, many companies pay a social media management company to monitor their account and they do not want to pay for something that does not get them results. Keeping this in mind, here are some suggestions on how to get the most out of your Twitter followers. (more…)