Brand Management: How Social Media Can Impact Your Brand Image

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Brand Managment

There is nothing new about the concept of branding in business, and with the new technologies that pop up each day there are more and more opportunities for a business to work on expanding its brand. Among these opportunities, social media presents an inexpensive and easy way to relay unique messages. With the proper brand management, social media experts are showing businesses how to get their messages directly to the consumer.

Creativity and Originality

The most important place to start with any social branding efforts is to ensure that a compelling brand statement is already in place.  And if it doesn’t have the right kind of supporting content, no amount of promotion is going to be effective.  Every piece of information shared must be in line with the company’s brand and each piece should demonstrate, directly or indirectly, why that brand is better.

The truth is that you can hire the best social media experts in the world to help with your brand management and get absolutely nowhere if you don’t already have a clearly understood branding statement.  You need to know what sets your company apart from the competition, and come up with some creative ways to express that. Once you have the overall strategy in place, your social media manager will be able to get the appropriate content to convey your brand image.

Always Stay Consistent

Of course, anyone can get set up on social media, so don’t feel accomplished just because you have a Facebook and Twitter page for your business. For these pages to help with your branding efforts, you must remember that consistency is key. In this case, consistency is not just making sure that everything you post is in line with your brand image, but also that you are consistently posting new content to keep your users engaged.

This is one of the biggest struggles that new businesses face when working to get their message out there, and one of the primary reasons that businesses find their social media presence to be a source of great frustration. The truth is that for someone who does not understand how to use social media channels properly, this type of branding is a waste of time. For those who are engaged with social media, they find that these channels can be one of the easiest and most powerful ways to brand. This is ultimately why so many companies turn to social media experts when it comes time to help with brand management, and why those companies are able to produce such impressive results.

The Makings of the Perfect Summer PR

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Perfect Summer PR.jpg

It’s summer — the season of grilling vs. baking, biking vs. driving and chilling vs. working. It’s that fabulous time of year when we collect around water on hot days and unwind amid warm evening breezes. We’re at our desks less, staying in touch more via mobile. So how does a company’s blogging and social media management help drive business during a time when everything’s so c’est la vie?

Simple: Keep it laid back. Nothing aggressive (unless it’s beach volleyball) is getting any attention until September. Ride the wave by sharing values-based messages on your blog. For example: Going on vacation? Call your last pre-vacation blog post “Gone Fishing” and explain what you’re doing with your time away from the office. Maybe it means quality time with your kids. Maybe you’re volunteering with your church. Maybe it’s catching up on chores at home. Summer is the perfect time to share this side of your life.

And don’t forget the power of images. Customers like knowing that business owners are people, too — so Instagram or Facebook the latest fun from your time off. Keep it clean, of course: No alcoholic beverages or nudity (sadly, these days that even includes even baby bums running through sprinklers). You can also engage followers by asking them to post photo responses to your own (again, keeping things squeaky clean will help you avoid having to clean up a mess later).

Finally, summer is a good time to drop hints about big things you have planned for the fall. Say you’re announcing new services, or expanding your office: Now’s a good time to say you’re resting up for what’s sure to be a busy fall, what with everything you have planned! This helps give the impression that things are booming for you business-wise, and customers love doing business with successful companies.

Now, go enjoy some time off. You’ve earned it! But if you need some help while you’re away, give us a shout. Just contact us and let us know what part of your business you’re hoping to grow, and we’ll get right on it.