Most business owners now understand the importance of blogging in terms of raising the profile of their company. But even those who were early adopters of blogging as part of their marketing strategy don’t always think of the following three benefits:
1. Ward off competition
It’s true: Blogging can help your business stave off a competitor. Let’s say you run a small consulting firm specializing in helping companies lower their telecommunications costs. If you’re doing it well, your blog is full of stories of satisfied customers and tips that make it clear that you’re the expert in your niche. Quality content can act like an anchor in terms of online findability. And once you’re established, potential competitors will find it very discouraging trying to displace you from your online position.
2. Attract investors
Having a record of your thoughts and industry experiences establishes your personality as well as your professional bonafides. If you’re in the hunt for investors, it can make your overall business presentation more complete and more personable. A successful business model is obviously important but great leadership is a critical factor for many potential partners. And once you sit down with your prospective investor, they will feel as though they already know you. (And, hopefully, that’s a good thing!)
3. Organize your own thoughts (and get feedback!)
Like keeping a journal, a business blog can help you keep track of ideas you’re considering for your company. Better yet, they’re ideas that your audience can weigh in on. Say you run a small chain of coffee houses in a tri-state area and you hit upon an idea: What if your stores hosted an open mike night or a poetry slam? By blogging about it, you can both record your idea and gauge potential interest in these events. Maybe your readers aren’t that interested in either idea, but they would like to see you make room for a mother/daughter tea event. There’s extra revenue. And a mistake avoided.
We know what you’re thinking: “Man, I have GOT to get on this blogging thing, but I have no time!” Don’t worry… we can help you out. We work closely with clients to go beyond informative blog writing — we study your industry, learn its acronyms, talk about your dreams. The term we use is “writing in the voice of your brand.”
When it’s time to finally start that blog, or turn your existing one over to a professional who can update it more than once a quarter, give us a call at (800) 299-5498 or shoot us an email at hello [at] brandsplat [dot] com.