For the modern business owner, Google can seem like your best friend or your worst enemy. Online marketing encompasses a plethora of different categories, and developing a complete marketing strategy can be a daunting task. With so many free resources, many businesses find that Google makes strategy much easier to devise and traffic much easier to monitor. On the other hand, Google constantly makes changes to its search engine index and to the tools that it offers for free, which can make it difficult to stay on top of the newest and best practices.
Google Offers These Tools for Free
If you do find yourself getting annoyed with Google’s seemingly random changes, always keep in mind that you have no obligation to this search engine giant. The old sentiment that “beggars can’t be choosers” comes to mind when anyone starts complaining about how Google has just changed one policy or another. After all, you are receiving some very helpful services and all you have to do is keep up with the changes.
Online marketing requires effort, and if staying on top of all of Google’s changes were easy everyone would have a perfectly optimized website and use all of the best tools. If everyone did this, then no one would be on top. Instead of complaining, it is much more productive to spend time looking at Google for what it is: a free and very helpful partner. When you learn how to use it, you will push your business ahead by leaps and bounds.
Always be Prepared
No matter what changes Google undergoes, one of the best ways to approach your website is to offer plenty of custom content. Custom content is universally accepted as helpful, and Google recognizes this content to help push your page forward. By focusing on content for your customers and not worrying so much about keyword optimization, tracking clicks to your news page, or some new metric adjustment that Google has made, you can move towards what is important.
Moving forward, look at the opportunity that Google offers should you stay on top of the latest developments. When Google makes an announcement about some change in their approach to indexing websites, or a helpful change to a tool, look at it as an opportunity to move ahead of the competition. If you stay on the top of the latest changes, then you can be at the head of the pack. In doing so, you can better realize your business goals.