We’ve talked about how Facebook can help your blog marketing a lot on these pages lately. It seems like weekly there are new ideas and innovations to get the world’s most popular social network to work for your blog. But Google+, with its 25 million (and growing) users, is an untapped goldmine for driving people to your company blog.
One of the biggest benefits of Google+ is how users can set up different “circles” or audiences. Instead of wrestling with two Facebook accounts, one business and one personal, Google+ gives you the option of having two circles that keep your social and professional lives separate without more account setup hassles. Once your circles are set, linking and distributing your blogs to your followers is super-easy. Using Google+ Sparks, the topics you blog about are easier for interested readers to find. Sparks are categories and keywords picked by you and tagged to your posts. This handy tool makes not only reading the content you want to read on Goggle+ incredibly easy but it also makes your own content easier to find.
Yet the most appealing reason to put your blog on Google+ is the Google factor itself. Every company blog writing expert is going to want to take a few minutes to check the little box on Google+ that reads “Help others find my profile in search results.” This tiny preference change can take your blog and profile from obscurity to high ranking. Google+ has the benefit of being the byproduct of the most powerful search engine on the planet… so why not utilize that?
Google+ certainly has the power to drive audiences and consumers to your blog and brand, but the question remains: Do you have time for another social media marketing endeavor? And with that, we’ll turn it over to you, lovely readers. Is Google+ worth the time and effort? Which brands do you follow on Google+? Let us know in the comments section!