Brandcasting. Vlog yourself, YouTube yourself, Video yourself. (Part 5 of 7)

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Why spend your precious time hacking away at the keyboard writing blog entries or white knuckling it through original articles when you can video yourself delivering your brand with the flick of a video-enabled smart phone. In the nonstop world of online offerings, video is proving to be the desired choice for attention deficit disorder type consumers. Video is often times effortless for the viewer and entertaining to boot. If you don’t believe me, just check out YouTube the next time you’re trying to figure out how to fold a t-shirt in 2 seconds , or how to piss off a telemarketer . How-to videos are swelling online and may be the reason why Google had the smarts to gobble up the video site YouTube in the first place. In many ways, video content really is in its infancy but is gaining momentum every day. For example, YouTube just recently announced some very powerful analytics tools that are geared to help video gurus get a handle on who’s watching their videos, where they live and how long they watch. Video is a great way to distribute content and can help you discover who is interested in what you have to say and may lead you to uncover hidden target markets that you may have never thought of. Link your videos to YouTube or eHow and have access to millions of eyeballs for literally pennies. Of course the cost depends on how much you spend on producing your videos. But sometimes all you need is a camera and your talking head. Even Matt Cutts, Google’s Search Quality Guru , includes video blog entries along with his written content. Are you shy in front of the camera? That’s no excuse.  Go to eHow for public speaking tips now and you’re on your way.

O.K., that’s it for this week. I’ll be back on Monday with part 6 and finish up on Tuesday with part 7, the final entry on Brandcasting. Have a great weekend and see you next week.

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