Brandcasting. Article marketing goes a long way. (Part 4 of 7).

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When you market yourself as an expert in any field, chances are that people will want to buy from you. An excellent way to do this is to write articles and about your industry then distribute them both online and in print publications. Both Ezines and print publications are hungry for fresh content, so submitting a good article to them is a win-win situation; they get fresh content and you get exposure. Keep in mind that it’s very important that your content is engaging and informative so that readers will seek your articles out and publishers (ezines and print publications) will come back to you again and again for that golden content. Article marketing can really establish a lasting footprint online for your brand because useful information tends to have a longer shelf life. Articles should be in-depth and informative and rely less on opinion and more on facts. Here are some simple guidelines to help you get your articles the attention you seek.

“¢Â How-to’s are great subject matter when creating an article. A succinct list that explains how something is done in a step-by-step manner can be an enticing read. For example, say someone bought a low-quality “widget” from a competitor and you write an article on how to make a high quality “widget” in a step-by-step format. First, the reader will feel empowered with the knowledge of what makes a great widget and may use that knowledge to question the competitor. Secondly, you become the quality “widget” master in that person’s mind and the next time they’re in the market to buy a quality widget, they just may think of buying from you.

“¢Â Make good use of the resource or bio section under the articles you write. The submission box appears after your article and is where you can promote your brand as well as offer contact information for the author of the article. You should include a short bio and a link back to your main site and blog. If your content is good enough, you can be sure people will click on your links thus increasing your website and blog visibility.

“¢Â Use keywords in your articles that are similar to the ones you’re using on your main site. Remember that SEO expert you hired when you built your website? You can use that same keyword strategy with your articles too. This will help your search engine rankings when your articles are linked back to your main site. Good thing you hired that SEO expert, right?

“¢Â Publish your articles to submission sites and have them distribute your content. Submission sites collect articles and also allow for you to add a bio-section at the end of your articles that can link back to your brand site or your blog. A few of the more popular ones are ezinearticles ,   goarticles , thephantomwriters and buzzle.  To find the best fit for you, do a search for online article marketing distribution and you’ll find lots of options to choose from.

Want to read more on article marketing, visit my article on the subject by visiting this link

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