Check out this cool website for Charlotte, N.C. based advertising agency Boone Oakley. Their site is part viral marketing and part website as it is built entirely on a Youtube platform. I thought SEO copywriting was the latest way to conduct online brand marketing. Apparently the next wave is Youtube channel sites. Granted, the navigation involves sliding the timeline bar and clicking on hotspots so it is a bit clunky, you still have to give the team at Boone Oakley props for taking an innovative approach to online brand marketing. When doing a search for the agency on Google, I also notice they have a social marketing strategy by having a feed on twitter, and a linkedIn page . Using Youtube is a fresh approach to branding your company online and I hope to see more of it at this level of high concept.