140 Characters: How to Best Utilize Them

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140 Characters: How to Best Utilize Them

There has been some debate lately about just how effective Twitter is as a business marketing tool. Though Twitter may be free to use, many companies pay a social media management company to monitor their account and they do not want to pay for something that does not get them results. Keeping this in mind, here are some suggestions on how to get the most out of your Twitter followers. (more…)

A New Outlook on Google: Stop Complaining About Changes

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A New Outlook on Google: Stop Complaining About Changes

For the modern business owner, Google can seem like your best friend or your worst enemy. Online marketing encompasses a plethora of different categories, and developing a complete marketing strategy can be a daunting task. With so many free resources, many businesses find that Google makes strategy much easier to devise and traffic much easier to monitor. On the other hand, Google constantly makes changes to its search engine index and to the tools that it offers for free, which can make it difficult to stay on top of the newest and best practices. more

Is Your Business Safe from Brandjacking?

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Is Your Business Safe from Brandjacking?

Companies spend countless dollars on brand management, using online marketing and a variety of other tactics to ensure that they build a strong reputation. Without proper planning, these companies can undergo serious damage from harmful brandjacking if they do not plan for the threat appropriately. Like any challenge in business, the key to combating the threat is first to identify what you are up against. Once that is established, you can fight against it with proper brand management tactics. more