There comes time in every blog content management strategy when it mixes with our social media management strategy. Not to worry; this a totally natural merging of two separate but similar worlds. Social media is a perfect channel to promote our blogging-for-business efforts. Posting links to our latest posts on Facebook and Twitter is something your brand should be doing already (if you’re not, please start — now!). But maybe social media marketing can help our blogs even more? Our final look at Blog Marketing Basics involves putting social media in the spotlight to find new ways to put these popular platforms to work for you.
Believe it or not, there is social media life beyond Twitter and Facebook. Posting your blogs on these sites is incredibly simple and takes just minutes. Thanks to dashboards like Hootsuite and TweetDeck, your blog posts can get scheduled out days in advance to reach your Facebook and Twitter followings with very little stress or effort. But why stop at Twitter and Facebook? Study after recent study shows that consumers are interacting with brands of all sizes on different social networks. Promoting your company blog on Tumblr, for example, takes just a few minutes. Being a unique mix of social media, image sharing and blogging platform gives Tumblr extra oomph for promoting blog posts. Embedding existing blog posts onto your Tumblr takes a little finagling, but is a breeze once you get the hang of it. This post by Social Media Examiner gives a great tutorial on how to do it.
If, perchance, your business’s blog is filled with awesome photos or nifty ideas, then Pinterest is a natural place to pimp out your posts. We talked about Pinterest last week, but it’s worth another look for your blog, especially if your company is all about visual marketing. Posts with eye-catching photos should be pinned right away. Pinterest users love passing it on and can really keep links alive a lot longer than most social media sites. Google+, LinkedIn and social blogging platforms like WordPress and Blogger are more great channels for blog posting, depending on your consumers and followers.
In the end, when it comes to blog marketing on social media, it really is about throwing everything against the wall and seeing what sticks. Religiously and thoughtfully posting your recent blog brilliance on social media will, in time, bring readers to your blog. You just have to put it out there.
Readers, now it’s your turn: Tell us what blog marketing techniques work for you in the comments section below!