If you are a small business owner thinking about using to branded blog creation to create content for your website, help your SEO and spread the word about your company’s products and services, we say go for it! Blogging is your fastest and most affordable solution to creating custom content your followers will want to read. Yet what if you feel like your company has very little to blog about — that your business is so specialized that it won’t be able to sustain an entire blog for very long? We still say go for it! Blogs like the one created by online personal management service Mint.com inspires us to widen our nets when it comes to blogging.
Mint.com was created in 2006 by tech entrepreneur Aaron Patzer and acquired by Intuit in 2009. The site and its various apps help users track bank card, credit card, loans and assorted transactions and balances for free and from anywhere. Sounds like a great service; then again, how much can you really blog about it?
A lot, apparently. “5 Ways to Pay Loans Off Early,” “The Best Used Cars of 2013,” “How Employers Save on Telecommuting Employees” and “5 Fast and Frugal Recipes to Kickoff the Football Season” are just a handful of posts that have appeared on the Mint blog over the last few days. Mint has slyly turned its blog into a money-saving and financial trends blog that looks like a lifestyle magazine (and reads like one, too). This giant range of content, which all still falls under the bigger goal of helping folks manage their money, is now endless, thanks to a little imagination and creativity. It’s fitting that the blog’s logo calls it “MintLife.” This immediately puts the idea into our minds that this is a blog and a product for whatever life throws our way. And just like that, the door is opened for bigger and more diverse blogging topics. Brilliant!
As bloggers and small business owners, expanding the scope of our blogs is more than just a fast fix for future content. In doing so, we also expand our audiences and explore bigger topics outside of our industry bubble while giving our blogs insurance for longer lives.custom content,blog creation