Blog Like the Big Brands: Instagram

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Maybe you’re thinking, “My company might be too cool for blog marketing.” Perhaps you believe that blog writing for your company won’t help you project your super-awesome image to your uber-hipster following. Ah, but you would be wrong. Even the coolest of the cool brands known for their scads of indie rocker devotees use blogging for business. In fact blogging is an easy and effective way to sell your carefully-curated cool image to even more people. Need proof? Look no further than photo app, social media community and all-around sensation Instagram, one brand that uses blogging and blog marketing to sell an entire lifestyle.

Just mentioning the brand name “Instagram” is bound to get a strong a reaction. Either folks think it’s the best thing to happen to social media and photo sharing or they decry it as the death of creativity and real photography. But there’s no denying the company knows how to stay on the public’s radar and its Tumblr-based blog keeps Instagram in front of the right eyes.

Instagrammers are photo-freaks, so the blog is appropriately packed with pictures as well as the brand’s signature retro-style logos and branding. Each post looks to inspire users of the site/app to get out there and create more images. Architecture, sports, international news stories and company news alike are told with a mixture of easy-to-read, entertaining text and photos. Last week, for example, the company celebrated reaching its 100 million user milestone.

A blog post from co-founder Kevin Systrom illustrated how the brand uses photos to unite global communities.

“Images have the ability to connect people from all backgrounds, languages and cultures. They connect us to aid workers halfway across the world in Sudan, to entrepreneurs in San Francisco and even to events in our own backyards,” Systrom wrote.

Instagram packs the blog with photos yet continues to tell the brand’s story by promoting the things, images and ideals it holds important through words.

The best blogging tip small brands can take from Instagram? Be yourself. Whether you’ve built an empire on being cool or you’ve found an audience because you’re nerdy, don’t ever stop being who you are. From your logos and graphics to your philosophy and values, your blog should be an interesting-to-read magazine that represents the best of your brand.

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