TKOs with Online Branding

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Online branding and a strong digital presence are on the top of every businesses marketing wish list. We’ve seen companies fail or flourish over the last decade because of their ability – or lack thereof – to tap into the digital world.

NBC, a channel which has taken more hits lately than “Sugar” Shane Mosley, is hoping to turn things around with an aggressive digital campaign aimed at creating positive buzz. The network has struck an exclusive deal with Microsoft Advertising covering two dozen massive digital platforms to get the word out about its upcoming fall season. Set to launch on Monday and run until the middle of more

Twitter Hits and Misses

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Twitter, like everybody else, Twitter has its good weeks and its bad weeks. This week was a little of both for the micro-blogging giant. With some high-profile marketing campaign flops, a half-assed Twitter-pology and a major technical glitch, the all-powerful PR and marketing tool definitely took some hits.

Twitter marketing and follower support has been credited for saving brands and reinventing images. But when Comedy Central’s The Sarah Silverman Program was in danger of being canceled and the more