Yahoo! championed the idea of banner advertising in the early to mid-90s and many small businesses have spent the money on the ads – at Yahoo! and elsewhere. But a recent survey shows that more than 50% of small businesses are ready to ditch banner ads in favor of other forms of Internet marketing such as SEM, e-mail marketing, and social media. Are you one of them?
It’s easy to see why banner advertising is out. Small business owners are really starting to see what the rest of us have seen for some time. People just don’t click on those ads or they have trained themselves to ignore them, causing what some industry experts call ad blindness.
As more and more Internet users became more sophisticated and educated about how the Web works, click-throughs on banner advertising has declined. So what does this mean for other forms of digital media? Will PPC advertising and search engine marketing experience the same fate? How about video marketing? What do you think?