There are a few negative things one could say about Al Gore — that he isn’t an engaging speaker (or even that he sounds like your most boring science teacher from middle school), that as a politician he didn’t have enough fight in him to really make an impact while he was in office or that he promotes just one side of the climate change story. But you can’t accuse the man of not knowing how to market himself and his pet projects.
Gore has long used the Internet to champion his cause of climate change awareness. For a decade, the former vice president has kept up with technology and like any brilliant marketer, using every new innovation to his advantage. His latest endeavor, which we stumbled upon thanks to Mashable.com, is no exception. Long exhausted from accusations which claim climate change isn’t real, Gore was inspired to create The Climate Reality Project. The project hopes to re-open an honest and unbiased conservation about the realities of climate change.
On September 14, 2011, “24 Hours of Reality” will be unleashed on the world. This global event will feature 24 climate change speakers and presenters from around the world. Partnering with Ustream means the messages can be seen from anywhere without interruption. The call to action also features a social element to help spread the word and ways for everyone to take action.
We’ve seen Ustream channels take viral video into the next phase: branded, independently-broadcasted programming. The ease and quality of Ustream means anybody with a cause or company can broadcast in ways YouTube never even dreamed about. Seeing as we’re in the blogging and marketing and social media biz, we’ll stay out of the climate change debate — but we do love the way good old Al is bringing attention to his cause.