On today’s five-item menu: The White House serves up a meaty Twitter marketing topic, IKEA hosts a hot sleepover jam, a juicy burger from the dark side and so much more. Bon Appetit!
1.) Turning the Tide: Here in the U.S., many states have taken drastic measures to get rid of plastic grocery bags. Yet worldwide, the pesky polluters continue to be a problem. So in a wise effort to get shoppers to switch to reusable grocery bags, Tide came up with one you can write your shopping list on. This planet-friendly maneuver is also brand-friendly, as Tide’s logo is prominently displayed.
2.) Take a Bite of the Dark Side: This crazy-ass Darth Vader hamburger from France’s Quick fast food chain was on every blog this week. But in case you missed it, the restaurant came up with a “Dark Vador” burger to celebrate the release of the Phantom Menace in 3D. Notable for its black hamburger buns and strange-looking sauces, this burger might cause a travel frenzy to Paris from geeks hoping to get a taste before the promotional item goes away on March 1st.
3.) Facebook Fan Slumber Party: IKEA once again took the Facebook page to another level when it held a sleepover in one of its stores in the U.K. 100 lucky followers on Facebook got to spend the night in Swedish retail slumber with massages, bedtime stories and goody bags. And IKEA took the opportunity to promote its line of mattresses and bedding.
4.) That Bag Can Talk: Tostitos debuted an unlikely but very likable spokesperson this week: a talking bag. In a series of ads that are getting a lot of play online, the bag talks about being dip worthy and entertains a group of football fans. It’s funny advertising for the snack crowd and it signals the arrival of the upcoming Super Bowl advertising-pollooza.
5.) The White House Pours a #40: This week, the White House took to Twitter to ask followers, “What can you buy with #40dollars?” The topic, which was launched in response to Congress’ rejection of a tax cut that would have put an extra $40 on American’s paychecks, became a hashtag which developed into a lively conversation between Washington and Twitter users. While detractors say the administration is out of touch with Americans, it can’t be argued how well they keep in touch with voters using social media.