From macho men to high-powered revolutions, we’ve found five awesome things you might have missed!
1.) SEALS Squish Mouse: Call it a triumph of taste over trademarking. The Walt Disney Company waved the white flag and ditched its efforts to trademark the name SEAL Team 6. Obviously the Navy (and basically the entire planet) thought Disney marketing products based on the name of the elite team of SEALS that killed Osama Bin Laden was in poor taste. The Navy hasn’t only protected our freedom — by defeating Disney, they’ve also saved us from enduring SEAL Team 6 sitcoms, action figures, bed sheets and cereal.
2.) Pits a Living: Is deodorant the new car insurance? We ask because of the onslaught of hip and funny body care web commercials that have taken over YouTube the last few years. This latest for Mitchum is entitled “Love Thy Pits,” and it’s funnier than (and not as gross as) it sounds.
3.) Shave it for Later: Since we’re talking manly stuff, now is a good time to turn our attention to “Grow One, Save a Million,” Budweiser’s campaign that urges men to stop shaving. The Facebook page points out that dudes use an average of 5 gallons of water each time they shave. It’s all leading up to World Environment Day on June 5th and we have to give Bud some props for inspiring an already lazy group of people to become even lazier — and hairier — for a good cause.
4.) Driving Toward Change: In the world of silly social media campaigns, we have to give Manal al-Sharif some big props for using Facebook and Twitter to bring awareness and change. The Saudi Arabian woman hopped on social media to organize a protest to give women the right to drive. Saudi Arabia is the only country in the world that bans women drivers but al-Sharif hopes to change that. The cause already has more than 12,000 supporters on Facebook.
5.) Out of Gas: We’ve been watching the marketing for Nissan’s electric car, The Leaf. And we like what we see. With strong digital engagement, clever branding and get online commercials like this one, we’re eager to see if their efforts pay off in big sales.