Not to pat ourselves on the back, but this week’s collection of online marketing news stories that you might have missed is totally rocking. Don’t believe us? Then by all means, read for yourself — and feel free to post your favorite stories of the week in the comments section, too!
1.) Cheering for Cheerios: The biggest non-troversy of 2013 might be the Cheerios ad which featured a mixed race family (and drew criticism from, well, morons). The comments got so out of control on YouTube that the video was removed by Cheerios. Cheerios fired back by essentially keeping the ad the way it was and defend its casting choices. Now a viral video featuring kids’ response to the commercial has single-handedly shut the whole controversy down with brilliant wisdom like “Some people just fall in love like that” and “Underneath it, you’re literally the same. You have organs and a heart.” Score? Kids: 1, Bigots: 0.
2.) Shanghai Surprises: TimeOut’s Shanghai edition actually wanted to have its cellphones stolen. The magazine placed cellphones all over the city and the lucky thief who swiped the phone got a first-class tour of Shanghai. From fancy dinners to crazy old jazz hotels, these lucky thieves scored more than just a lame phone, while TimeOut got to show off its legendary tour guide skills.
3.) Bring on the Clam Kings: A reality show about a family who tans together? Another about Long Island gardeners? What’s this world coming to? Fortunately, those shows are spoofs. A series of very funny fake commercials for Clam Kings, Meet the Tanners and Long Island Landscapers are part of an online campaign cooked up a New York PBS station. These videos are done just right and almost convince you these horrible shows might exist.
4.) Follower Frauds: Ever wonder how small companies wind up with hundreds of thousands of Twitter followers seemingly overnight? This interesting post by PCWorld has all the dirt on the folks who buy and sell Twitter popularity. A must-read for Twitter marking specialists.
5.) Sharknado, Sharknado, Sharknado: This beyond awful, made-for-television movie, which aired on July 11, has us all still yammering about Sharknado. An instant camp classic (thanks in large part to social media), Sharknado will now have a sequel to be released in 2014 and SyFy channel is asking viewers to help name it via Twitter. Our faves so far? “The Wizard of Jaws,” “Sharkpocalypse” and, of course, “Sharknado 2: Sharkalanche.”