We hear you off in the distance spouting off questions like, “Who sings that song in that commercial?,” “Those condoms say WHAT?!?” and ” What do you mean there’s another new search?”. Well, our five things you might have missed list has the answers to your questions and so much more!
1.) Facebook’s Graph Searches For Fans: On Monday, Facebook expanded the beta version of its Graph Search, enabling U.S. Facebook users to perform wider and more specific searches (while giving Facebook potentially millions more in ad dollars, natch). Graph lets users not only find their friends and family members but also the products or pages they’ve “liked.” The tool, although applauded by marketers and advertisers, is already under fire by pretty much everybody else. Says Max Wolff of Greencrest Capital, “Graph Search could be the stalker’s utility of the millennium, so the risk is that people start getting reached out to, and if some nontrivial portion of higher-income consumers jack up their privacy settings, Graph Search goes from good idea to big problem lickety-split.”
2.) “Lucky” for Durex: “Get Lucky” by Daft Punk is surely one of the biggest party anthems of the summer, and condom manufacturer Durex is capitalizing on the song’s success. “Get Lucky” condoms are being shipped as collector’s promotional items to retailers and entertainment VIPs. So obvious — but incredibly well-played, Durex.
3.) Now Hear This: UHAC (Union Hearing Aide Center of Canada) has come up with a really cool viral spot that claims to be testing your vision but is actually a hearing test. It’s informational online video creation with a clever and entertaining twist.
4.) A Doll’s House: From inside your ear to inside a doll’s house, we present the latest IKEA ad to get thousands of hits on YouTube. Sure, the doll is kind of creepy, and sure, the IKEA message of how organized your life could if only you use its oddly-named line of products is a well-worn one. But the Elayna Boynton cover of Aretha Franklin’s “One Room Paradise” is so darn good it almost doesn’t matter.
5.) eBaby: Busy marketers who hand baby their iPhone might think twice after reading this hilarious story. A 14-month-old girl accidentally bought a 1962 Austin Healy Sprite on eBay while playing with her daddy’s smartphone, making national news this week. At least she has fabulous taste in cars.