There are specific foolproof things that hook us as audience members in all types of media, time and time again. In the movies, you can’t go wrong with a heart-pounding car chase. On television, a cliffhanger is a good way to get people to tune back in. And books that seamlessly introduce new characters and story lines to be carried over to the sequels have topped the bestseller list for years. Blog writing is exactly the same. There are certain types of posts which repeatedly draw readers, are perfect for social media and help you hit the SEO jackpot. Here’s four of our favorite types of “can’t miss” blog posts:
4. Photofest: It still has yet to be proven if a picture is actually worth a thousand words, but it could be worth a thousand page views. Posts with images from company functions, snapshots of your latest products and original graphics are not only popular blog fodder, but great for linking on social media.
3. Make ’em Laugh: We’ve said it before and we’ll probably say it again — funny blogs make money. Funny or Die, The Onion, Cracked and The Rich Kids of Instagram are blogs that live to make us laugh. But you don’t have to be a professional comedy writer to infuse your posts with laughs. With great ghostwriters, any blog for any kind of business can provide a much-needed chuckle.
2. Make a List: A friend recently confessed she started reading books more because she needed to read something “other than a list with pictures by it.” Our friend is right: Lists are everywhere (hey, you’re reading one now) and their popularity isn’t waning anytime soon. Five accessory ideas, 10 quick recipes, 20 energy-saving ideas… you get the idea. We heart lists and so do blog audiences.
1. Teach ’em Something: It gives us a glimmer of hope that the No. 1 reason we read stuff on the Internet is to learn how to do something. Yet satisfying our insatiable desire to learn is not only great for the human race, it’s also terrific for our blogs. “How-to” blog posts consistently rank high in searches and can potentially have long, well-read lives. Blog posts that show how to fix something broken, repurpose something old or cook something delicious are like magnets to blog readers. Teach your audiences something valuable and they’ll be back.