5 Reasons Every Business Should Be on Twitter

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The internet is full of social media platforms and it seems difficult and sometimes impossible for a business to keep up with all of the latest trends. To make matters more difficult, social media consultants never seem to agree on what the best approach is for a business, which adds another level of complexity. When determining the best social media strategy, many business owners fail to realize that Twitter can be one of the most powerful tools to use.

The List

  • Branding: Twitter is very personal. Presenting information in 140 characters or less is not always easily accomplished, which makes tweeting a creative process. By using Twitter properly, a business owner can greatly enhance and build upon its brand’s image.
  • Viral Promotions: Though social media isn’t always the best at new client acquisition, Twitter’s unique structure can actually help bring people in. With the social aspect of Twitter and the re-tweet feature, customers can share promotions with their friends on Twitter, which can actually help to draw in new potential buyers.
  • Competitive Insight: By monitoring the Twitter feed of competitors, an individual can see what that company’s clients are saying about its services. This can allow a business owner to tailor his or her own marketing and branding efforts in a more effective fashion.
  • Build Loyalty: Once again, Twitter is a personal platform. Staying in touch with customers in this fashion helps people feel closer to a business. Rather than seeming like a distant company, people begin to perceive these brands as unique individuals capable of personal communication.
  • Receive Immediate Feedback: Because of its unique presentation and personal feel, Twitter allows for immediate feedback from clients. By simply putting the “@” symbol before a business’s Twitter handle, an individual can tweet directly to that business and say whatever he or she wants. Unlike an e-mail or phone call, this makes the customer feel like he or she is directly in contact with the person that matters.

Understanding the Importance

For most businesses, these advantages can be a significant game changer, especially if it involves repeat business. The reality is that most social media platforms will not directly affect new client acquisition very much, but it can make a real difference in keeping existing clients. Furthermore, it can build awareness for what your company does on a daily basis, which can go a long way to helping your business grow.

Value First, Business Later

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In the digital world that we live in today, effective content creation makes up the cornerstone of a powerful marketing concept. This is why finding an experienced content manager has become such a high priority for so many large companies, and also why businesses of all sizes need to start looking towards the web as their number one marketing tool. The internet has unlocked an abundance of free information for consumers, and when they are considering any buying decision, content is always king.

Many companies think that they can stick to the old marketing model: tell the consumer what it offers and how it is better than the competition. Instead, today’s content manager needs to take a new approach. The real secret in today’s marketing is to show, not tell. For content creation, the old adage that “actions speak louder than words,” rings absolutely true.

What does this mean to the modern business owner?

If you are worried that you might have to give something away for free, then you are right. Remember, the internet has made everything more convenient for consumers, including the availability of information. Buyers have come to expect something of value before they are willing to invest their hard-earned money in anything. Staying competitive in today’s market means offering value first, and if you can’t stomach that, then get used to watching your competition from behind.

How do you start giving away this value?

One of the simplest ways to get this value to your potential customers is to set up a weekly blog. You can post once or twice a week or even more often if resources permit. Make the topics relevant to your customer base. If you are a home improvement company, have someone write articles on simple DIY innovation projects. Or, if you run an auto shop, consider posting tips or videos on how to do very simple mechanic work, even as basic as checking and adding motor oil. The truth is, you don’t have to give away your deeply guarded secrets, but you do have to provide value.

Is blogging something you would like to get started on? If so, check to see how Brandsplat can provide quality ghostwriters to help get your message across and start delivering that value you need today. Remember, a little added value today can mean a lot of business tomorrow.

Less is Almost Always More in Blogging

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With so much noise out there on the Interwebs today, wouldn’t it be refreshing to visit a blog where one idea is presented in a clean, straightforward fashion? Just think of the sigh of relief you feel stepping into a sleek, modern home after spending a week at your nicknacky grammy’s, or the calm quiet your own home gets once the kids are asleep and their toys are put away.

Well, why not your blog?

One of the things we pride ourselves on here at Brandsplat is taking no more time than absolutely necessary to make a point. We know we’re on borrowed time here, and that your readers are only willing to give you a quick once-over before moving on — unless you can capture their hearts and minds for longer.

You do that by writing in a clear fashion about something you know and care a great deal about, whether that’s the law or making handbags or, well, anything at all. Your voice — the tone you use, the length of your sentences and the words you select — often communicates as much about you as the content. That’s another trick we Brandsplatters know: How to weave content and tone together into a tightly-knit package for your readers.

So take a look at your favorite blogs today. We bet the ones you read time and time again are carefully-crafted, concise nuggets of knowledge, not epic poems of meh.

When you’re ready for your blog to be on your audience’s go-to reading list, give us a call at 800-299-5498 or drop us a line at hello [at] brandsplat [dot] com.

The Makings of the Perfect Summer PR

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It’s summer — the season of grilling vs. baking, biking vs. driving and chilling vs. working. It’s that fabulous time of year when we collect around water on hot days and unwind amid warm evening breezes. We’re at our desks less, staying in touch more via mobile. So how does a company’s blogging and social media management help drive business during a time when everything’s so c’est la vie?

Simple: Keep it laid back. Nothing aggressive (unless it’s beach volleyball) is getting any attention until September. Ride the wave by sharing values-based messages on your blog. For example: Going on vacation? Call your last pre-vacation blog post “Gone Fishing” and explain what you’re doing with your time away from the office. Maybe it means quality time with your kids. Maybe you’re volunteering with your church. Maybe it’s catching up on chores at home. Summer is the perfect time to share this side of your life.

And don’t forget the power of images. Customers like knowing that business owners are people, too — so Instagram or Facebook the latest fun from your time off. Keep it clean, of course: No alcoholic beverages or nudity (sadly, these days that even includes even baby bums running through sprinklers). You can also engage followers by asking them to post photo responses to your own (again, keeping things squeaky clean will help you avoid having to clean up a mess later).

Finally, summer is a good time to drop hints about big things you have planned for the fall. Say you’re announcing new services, or expanding your office: Now’s a good time to say you’re resting up for what’s sure to be a busy fall, what with everything you have planned! This helps give the impression that things are booming for you business-wise, and customers love doing business with successful companies.

Now, go enjoy some time off. You’ve earned it! But if you need some help while you’re away, give us a shout. Just contact us and let us know what part of your business you’re hoping to grow, and we’ll get right on it.