This week’s Brandsplat Video report episode covers Medseeks’s use of fake personas, digg.com’s loss of viewers and a Brandsplat newsletter giveaway.Â Wait, what?…GIVEAWAY?Â Check it out! Or click here for more Brandsplat vids.
During the politely termed “economic downturn of 2008,” Starbucks was one of the companies that appeared to get kneed in the financial groin. News of nationwide store closings and slumping stock traveled faster than Frappuccino-induced brain freeze. Layoffs and marketing cutbacks soon followed suit for the more
The Twitterverse is all aflutter this week with some big headline-making stories further securing the micro-blogging hub as both a PR giant and social media marketing heavy hitter. Here are a few stories born on Twitter and creating national media buzz.
Late night hosts of all ages and genders have attempted to lampoon the on-going stupidity of oil company BP, but Twitter has certainly played host to the most pointed and effective spoof of the careless company thus far. A bogus Twitter account under the name of “BPGlobalPR” has been lobbing sarcastic remarks via Tweet since May 19. More than 100,000 folks now are following the phantom Tweeter, who refuses to be named in interviews. Whomever this guy is, he certainly has used Twitter to express his distastes for BP, even going so more
We here at Brandsplat aren’t big on patting ourselves on the back, but I’ll go ahead and do it anyway. I predicted a while ago that mobile marketing would catch on thanks to geolocation applications like Gowalla, Foursquare and Shopkick. We even talked about how the Brits were using cell phone marketing to achieve smashing success in this very blog. So it is with more
Diva smack-down alert! Record and concert sales for music performers of all genres are melting faster than a Bomb PopÂ® in the scorching summer sun. So some of the music industry’s hottest-selling female artists are taking to new media for a full-contact publicity battle. Here’s a peek at how some of the biz’s toughest chicks are using social media and online marketing to get attention in this crowded market.
Christina Aguilera’s new record, Bionic, is due June 8th and the little gal with the giant voice is employing everything from social media to online videos in hopes of squashing the competition. But some of her most recent online activity has been spent on the defense: Aguilera made waves when more
Amidst tweets about subjects as varied as cupcakes and miracle underwear, the heavy hitters of self-help have taken to Twitter to get the word out about their seminars, books, audio programs and websites. In fact, given the number of followers folks like Deepak Chopra have, it’s clear even Twitts want to hear something inspirational from time to time. I scanned Twitter to see who has committed to spreading their message in 140 characters or less.
No discussion about self-help would be complete without Shirley MacLaine. The Oscar winner was New Age before New Age was cool and was working The Secret before it was thusly named. So it is no wonder that the sage MacLaine has employed the powers of Twitter to speak to her fans and more