The Tangy Online Zip of Miracle Whip

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miricalwhip
We associate certain food items with older people. Miracle Whip is one such item for me. My grandmother was big fan of glopping the stuff in tuna salad with chopped dill pickles. Coming from an old skool mayo house, the zesty and oddly yellowish condiment always took me off guard; I never quite developed a taste for the stuff. So imagine my surprise while walking in the more

Giving a Tweet: Using Twitter Thoughtfully

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When speaking of Twitter, the inevitable questions arise: Do people even care about my tweets? Is Twitter an effective way to alert my clients about happenings at my business? How do I make sure I collect the “right” followers? Twitter, although a few years old, somehow still manages to summon skepticism in marketers on a regular basis.

A few days back, a great blog on the New York Times website waxed poetically about all Twitter topics. Author MP Mueller, founder of boutique agency Door Number 3 in Austin, gets right to the heart of all things Twitter-tastic. She admits that she herself had a hard time getting into Twitter and points out more

The Google Vs Apple Ad Battle

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catfight

Last week was a watershed moment in the history of catfights. First, the celeb world was rocked by news of a Madonna and Gwyneth breakup after 10 years of gal-pal bliss. Next, news of Katy Perry tweeting snarky comments about Lady Gaga polluted the blogs at warp speed. Yet none of these snits compares to the smack down happening between Apple and Google. This latest roll in the mud centers on Internet advertising and the Federal Trade Commission (FTC) is stepping in as referee.

This battle of web ads started a few months back when Google gobbled up AdMob, prompting Apple to scream “No fair!” The FTC was brought in that time, too, but found nada to back up the claim that Google would be the sole dictators of the mobile ad market. The FTC silenced the beef largely more

Brandsplat Video Report on Brandsplat’s Smokes and Booze Giveaway, Smirnoff Ice, Ginuwine, Toy Story and Google

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This week’s Brandsplat Video report episode covers the great Smokes and Booze Giveaway, Bros Icing Bros, and a Toy Story/Google co-op branding effort.  Wait, what?!?  That’s right, I said Smokes and Booze Giveaway!!  Check it out! Or click here for more Brandsplat vids

Who’s Sorry Now? – The Mediapology Multiplies

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Sir Elton John once famously warbled, “Sorry seems to be the hardest word.” Yet I tend to disagree with the Rocket Man, especially after he sung at Rush Limbaugh’s wedding and took part in this musical monstrosity. I’d even argue that sorry seems to be quite an easy thing to say – even easier if you’re a big company with a PR firm devoted to full-time damage control.

Last week saw the release of British Petroleum’s “Oops! Our bad!” commercial. The spot features BP CEO Tony Hayward patting himself and his company on the back for responding quickly to the Gulf oil spill disaster. Hayward also notes that BP takes “full responsibility” for the ecological nightmare while promising viewers that the company is doing everything they can to make things better. Aww”¦ What a guy! All kidding aside, anything to come out of the lips of a BP spokesperson will be greeted with a thunderous refrain of “you suck!,” so the situation is a lose-lose.

The oil giant joins a luminous list of companies who recently have unloaded apologies via the media in hopes to save their tarnished images and restore consumer faith. Toyota tried to put an all-better band-aid on their recall disaster a few months back with Internet ads and traditional commercials featuring more

Meet Me at the 7-Eleven in YoVille

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slurpee

Ah, summer. This season makes me reminisce about riding our 10-speed bikes down to 7-Eleven to load up on candy and play video games until the guy behind the counter yelled at us to leave. After all, 7-Eleven is a brand that evokes images of ice-cold Slurpee, sizzling rotating hot dogs, lottery tickets and… FarmVille?

This summer, everybody’s favorite 24-hour convenience store is partnering up with Zynga, makers of social media’s most popular games, for a unique promotional campaign. Merging the Hot Pocket crowd and the time killing gamer group, the two companies launched www.buyearnwin.com on June 1st. The six-week program involves more

Inside The Yahoo and Facebook Romance

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handholding

Yahoo has proven itself quite the fighter when it comes to staying relevant and projecting a strong presence. For a company that harkens back to the Internet’s “good old days,” this is an impressive feat. Its latest coup is an expansion of its integration of Facebook, helping take the social media monster to a worldwide audience.

The online marketing watchers, Internet aficionados and social media critics were sent into a blogging hurricane when Yahoo announced the news on Monday. In addition to the global integration, Yahoo also paraded its shiny new Yahoo Pulse, a privacy dashboard that many see as the wave of the future. According to PC Magazine, the new Yahoo and Facebook marriage will allow users of both sites to sync their accounts to view and share more