Though social media marketing has been accepted by most modern businesses, many of these companies are still having a difficult time accepting the usefulness of certain platforms. Facebook, Twitter, LinkedIn, and even Google+ are recognized as beneficial, but many of the other platforms are looked at suspiciously. This may leave business owners missing out on some of the most powerful social media platforms. Here are three reasons that Pinterest for business may be one of the most powerful ways to expand your digital footprint.
Integrates With Other Resources
Pinterest is a very easy to use platform and was designed to integrate with your other social media platforms as well as your own website. This means that anything you share on Pinterest can instantly be shared across these other platforms, making the time and energy you need to invest much less. Every time an image is shared, it also includes a link to the website the image originated from, which means more links to your website.
Engagement is Difficult to Match
Pinterest does not have as many members as some of the larger networks like Facebook or Twitter, but user engagement is among the highest of any advertising method. Because users simply browse through images, they can quickly scroll through and easily re-pin the picture on their own Pinterest boards. Even when this image is repined, it still contains the link back to your website, which can go a long way to pull in traffic.
Higher Conversion Rates
One of the unique observations that experts have made about Pinterest is that it produces a great amount of inbound links. In other words, it produces more traffic than most other sources, encouraging people to visit your website and learn more about what you have to offer. Since every image you post on Pinterest includes a link back to your website, this is a powerful way to get plenty of new traffic.
Get Started Right Away
Rather than wait around and hope that your other social media marketing efforts will be enough, consider implementing Pinterest for business expansion right away. You will be reaching a wider audience than on most other channels, with a much higher chance that your contributions will be shared. If you aren’t using Pinterest, you might be missing out on a valuable social media opportunity.